At Nooie, we spend a lot of time thinking about designing beautiful products that empower our customers and help them protect the things they care about most.

That’s why we couldn’t be more thrilled to announce that the Nooie Cam Doorbell + Base Station with Chime has received the prestigious 2021 Red Dot Award for product design.

The award’s little red striped globe has become one of the most coveted marks for outstanding design. Launched in 1955 in Germany, the Red Dot Awards recognize the best in product design and innovation in approximately 50 categories.  

This year, international design experts evaluated tens of thousands of products – ranging from consumer electronics to furniture and vehicles – from more than 60 countries. Products were judged on innovation, functionality, quality, durability and ecological compatibility, among other criteria.

“Nooie’s approach to smart home security begins with the question, ‘Why can’t smart home devices be an attractive addition to the interior or exterior design of your home?’” says Sasha Tseng, Nooie’s co-founder and chief design officer. “Our challenge is to rethink and redefine how a home security product should make people feel. A smart home device must serve its purpose of monitoring and alerting unusual activity, but it should also give people comfort and peace of mind, providing a way to protect and connect with loved ones even when you can’t be there.”

Interior design and home furnishings inspire the design of all Nooie products. We want the components to appear organic and mimic natural materials such as clay and textiles. The Nooie Cam Doorbell is coated with an innovative material that resembles the look and feel of stone, and soft woven fabric tops the petite Base Station with Chime. These design choices are bold and unusual for the home security product market.

We also designed the intuitive Nooie Cam Doorbell so that anyone can install it within minutes and use it with the bare minimum of effort. We chose a battery-operated unit instead of a wired model to avoid complexity or the need to call a contractor. We made the life of that battery the longest on the market, with up to a year per charge, compared to three months for some competitors.

For the Base Station, we packed it with features, including a paired chime, a Wi-Fi amplifier and Micro SD card slot so that users can store their own recordings. Motion alerts signal activity, and with a simple press of the button, users can communicate with visitors.

Nooie was founded with a mission to use thoughtful and elegant design to help people live more productive lives. We are humbled that this design philosophy was recognized by such an esteemed award, but our biggest honor is that you chose us to help make your home smarter and more secure.

Thank you for being such a valued Nooie customer!